Digital Marketing Specialist – SEO, Email Campaigns & Social Media Ads

Key Responsibilities:

• Develop and execute comprehensive on-page and off-page SEO strategies to improve search engine rankings and increase organic traffic.

• Conduct keyword research, optimize website content, and ensure technical SEO best practices are implemented.

• Plan, create, and execute targeted email marketing campaigns, including list segmentation, A/B testing, and performance tracking.

• Manage and optimize paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and others.

• Analyze campaign performance data and provide insights and recommendations to maximize ROI.

• Collaborate with content creators and designers to ensure cohesive brand messaging across all digital platforms.

• Stay updated on industry trends and algorithm updates to ensure the most effective strategies are being utilized.

• Provide regular reports on campaign performance, insights, and recommendations for improvement.
  

• Requirements:

• Proven experience in SEO (on-page and off-page), email campaign management, and social media ad management.

• Strong understanding of digital marketing analytics tools (Google Analytics, SEMrush, Moz, etc.).

• Proficiency with email marketing platforms (Mailchimp, HubSpot, etc.).

• Experience with social media advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, etc.).

• Excellent written and verbal communication skills.

• Ability to work independently and as part of a team, with strong attention to detail.

• Proactive, adaptable, and results-driven mindset.

• SEO (on page and off page)

• Digital marketing analytics tools

• Email Marketing

• Managing social media ads

• Experience in a B2B or agency environment.

• Familiarity with AI tools and CRM platforms is a plus.