Business Development & Lead Generation

• Conduct high-volume outbound cold calls to generate qualified sales opportunities.

• Develop and execute multi-channel prospecting campaigns targeting new business opportunities.

• Identify and research potential clients across various industries, including education providers, registered training organisations (RTOs), education consultants, small businesses, and non-profit organisations.

• Build a consistent pipeline of qualified prospects through proactive outreach.

• Generate new business opportunities through strategic networking and relationship building.

LinkedIn Prospecting & Social Selling

• Execute LinkedIn outreach campaigns to engage business owners and key decision-makers.

• Utilise LinkedIn to identify prospects, initiate conversations, and nurture relationships.

• Manage ongoing LinkedIn engagement activities to support lead generation objectives.

• Leverage LinkedIn Sales Navigator (preferred) for advanced prospect research and targeting.

Client Engagement

• Schedule qualified appointments and meetings for prospective clients.

• Conduct professional discovery calls and Zoom meetings with prospects based on the business owner's calendar.

• Understand client requirements and identify potential solutions that align with their business needs.

• Build trust and establish long-term relationships with prospective clients.

Sales Pipeline Management

• Maintain accurate CRM records for all prospect interactions and sales activities.

• Track outreach performance, appointment conversion rates, and pipeline progress.

• Ensure all prospect information is kept current and organised.

• Provide regular activity reports and sales updates.

Market Research

• Research target industries and identify new market opportunities.

• Monitor industry trends and competitor activities.

• Develop target account lists based on ideal customer profiles.

• Identify decision-makers and key stakeholders within target organisations.

Collaboration & Strategy

• Work closely with leadership to develop outbound sales strategies.

• Contribute ideas to improve prospecting effectiveness and conversion rates.

• Participate in sales planning sessions and pipeline reviews.

• Continuously refine outreach messaging and engagement strategies.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Number of outbound calls completed

• LinkedIn outreach activity

• Qualified leads generated

• Discovery meetings booked and completed

• Sales pipeline growth

• CRM accuracy and activity updates

• Appointment conversion rates

• Overall contribution to business development objectives

• Minimum 5 years of experience in Business Development, B2B Sales, Account Management, or a similar client-facing role.

• Demonstrated success in outbound cold calling and lead generation.

• Proven experience managing LinkedIn outreach campaigns.

• Experience booking qualified appointments with business owners and senior decision-makers.

• Strong prospect research and qualification skills.

• Excellent verbal and written English communication skills.

• High level of confidence presenting solutions during client conversations and Zoom meetings.

• Strong objection-handling and negotiation abilities.

• Ability to work independently with minimal supervision.

• Highly organised with exceptional time management skills.

• Self-motivated, proactive, and target-driven.

Technical Skills

Candidates should have practical experience using:

• LinkedIn

• LinkedIn Sales Navigator (preferred)

• CRM platforms

• Zoom

• Microsoft Office Suite

• Google Workspace

• Email outreach platforms

• Sales prospecting tools

Personal Attributes

The ideal candidate will be:

• A confident communicator with a professional telephone manner.

• Comfortable speaking with business owners, executives, and decision-makers.

• Naturally proactive and resourceful.

• Resilient when handling objections and rejection.

• Relationship-focused with strong interpersonal skills.

• Results-oriented and driven by achieving sales targets.

• Organised, detail-oriented, and capable of managing multiple prospects simultaneously.

• Adaptable, coachable, and eager to contribute to business growth.

• Experience selling into the Australian market.

• Experience working with international clients.

• Previous experience within IT services, technology, education, or related B2B industries.

• Experience targeting Registered Training Organisations (RTOs), education consultants, non-profit organisations, or small businesses.

• Experience managing LinkedIn Sales Navigator campaigns.

• Familiarity with Facebook business networking and social selling strategies.

• Flexible remote working arrangements.

• Opportunity to work directly with business leadership.

• Autonomy to manage your own pipeline and outreach activities.

• Exposure to diverse industries and decision-makers.

• Opportunity for long-term career growth as the business expands.

• Collaborative and supportive working environment.

• Chance to play a key role in driving business growth and client acquisition.