Outbound Cold Caller / Appointment Setter

Outbound Prospecting & Cold Calling

• Conduct daily outbound cold calls to eCommerce brands and businesses

• Reach out to founders, business owners, eCommerce managers, and marketing decision-makers

• Introduce the company’s services professionally and confidently

• Build interest around digital growth, analytics, CRO, and performance strategies

Appointment Setting

• Book qualified discovery meetings for the leadership team

• Follow up consistently with prospects across multiple channels

• Maintain organised outreach activity and scheduling

Relationship Building

• Build rapport quickly with prospects and business leaders

• Understand client pain points, business goals, and growth challenges

• Maintain professional and consultative conversations

Outreach & Lead Management

• Work with lead data provided through Apollo.io and CRM systems

• Use LinkedIn, email, and phone outreach to engage prospects

• Update CRM notes, lead statuses, and pipeline activity accurately

• Research eCommerce businesses and identify potential growth opportunities

Digital Growth Conversations

Engage prospects around topics such as:

• Conversion Rate Optimisation (CRO)

• GA4 & GTM implementation

• Website performance

• Customer journey analysis

• A/B testing and experimentation

• eCommerce analytics

• Dashboarding & reporting

• Martech and personalisation strategies

• Excellent English communication skills

• Strong confidence in cold calling and outbound outreach

• Appointment setting experience

• Ability to build relationships and hold professional conversations

• Strong persuasion and objection-handling skills

• Self-motivated and target-driven mindset

• Strong follow-up and organisational abilities

• Ideal Candidate Profile

  We are looking for someone who is:

  • Confident and professional on calls

  • Energetic, persuasive, and relationship-focused

  • Commercially aware and consultative in approach

  • Comfortable speaking with business owners and decision-makers

  • Proactive, independent, and highly organised

  • Interested in digital marketing, analytics, and eCommerce growth

• Tools Used

  • Apollo.io

  • CRM Platforms

  • LinkedIn

  • Google Workspace

• Experience in B2B sales, lead generation, or business development

• Experience within eCommerce, digital marketing, or agency environments

• Familiarity with CRO, analytics, SEO, or Martech terminology

• Experience using Apollo.io or CRM platforms

• LinkedIn prospecting and outreach experience

• Understanding of eCommerce growth strategies and platforms such as Shopify