Digital Marketing & Business Development Specialist

Content Marketing

• Create, schedule, and publish engaging content across digital channels.

• Develop educational content, blogs, graphics, and promotional materials.

• Repurpose client success stories, testimonials, and case studies.

• Research industry trends and relevant market topics.

Social Media Management

• Manage and grow social media presence across key platforms.

• Monitor engagement, comments, and direct messages.

• Respond to inquiries or escalate them appropriately.

• Analyze and report on social media performance metrics.

Website & SEO

• Update website content and landing pages as required.

• Optimize website content for search engine visibility.

• Conduct keyword research and SEO audits.

• Monitor website performance, traffic, and user experience.

Lead Generation & CRM Management

• Monitor and manage incoming leads and inquiries.

• Maintain CRM records and lead pipelines.

• Build and optimize automated marketing workflows.

• Support lead nurturing and conversion initiatives.

Business Development

• Develop marketing resources for referral partners and strategic partners.

• Research potential partnerships and networking opportunities.

• Support outreach campaigns and business growth strategies.

• Assist in expanding business relationships and referral networks.

Administration & Reporting

• Maintain content calendars and marketing schedules.

• Organize marketing assets and business development materials.

• Track marketing KPIs and campaign performance.

• Prepare weekly and monthly performance reports.

Tools & Platforms

Marketing & Content Creation

• Canva

• CapCut

• ChatGPT

Social Media

• Meta Business Suite

• LinkedIn

CRM & Automation

• HubSpot

Website Management

• HubSpot CMS

• WordPress

• Basic HTML/CSS

SEO & Analytics

• Google Analytics

• Google Search Console

• SE Ranking

• Ubersuggest

• Google Keyword Planner

Project Management & Communication

• Trello

• Google Workspace

• Gmail

• Google Docs

• Google Sheets

• Google Drive

• Google Meet

Success Metrics

• Growth in qualified leads generated.

• Increase in social media engagement and audience growth.

• Improvement in website traffic and conversion rates.

• Expansion of referral and partnership relationships.

• Successful implementation of marketing campaigns.

• Consistent delivery of content and reporting deadlines.

• Increased brand visibility and business opportunities.

• Minimum 2+ years of experience in digital marketing, business development, lead generation, or a related role.

• Experience managing social media platforms, including Facebook, Instagram, and LinkedIn.

• Hands-on experience creating marketing content, graphics, and promotional materials.

• Experience using CRM platforms, preferably HubSpot.

• Knowledge of SEO fundamentals, keyword research, and website content optimization.

• Experience tracking campaign performance and marketing analytics.

• Strong written English communication and copywriting skills.

• Experience developing lead generation and nurturing campaigns.

• Ability to work independently in a remote environment and manage multiple projects simultaneously.

• Experience working within healthcare, professional services, wellness, education, or service-based industries.

• Familiarity with HubSpot CMS and WordPress website management.

• Basic HTML/CSS knowledge for landing page creation and website updates.

• Experience creating short-form video content using CapCut.

• Understanding of referral marketing and partnership development.

• Knowledge of email marketing automation and workflow creation.

• Experience using Google Analytics, Google Search Console, SE Ranking, Ubersuggest, and Google Keyword Planner.

• Graphic design proficiency using Canva.

• Knowledge of content marketing and thought leadership strategies.